About Me
Hello, I’m Nandini Boya, a PGDM (Marketing) graduate and aspiring Digital Marketing Executive with hands-on experience in SEO, Google Ads, Meta Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), WordPress, and Marketing Analytics.
Through certifications, practical assignments, and live projects, I have developed skills in lead generation, campaign management, website development, conversion tracking, and performance reporting.
My experience includes generating 14 leads with a ₹500 Meta Ads campaign, building landing pages and funnels using WordPress and Elementor, implementing analytics tracking, and creating marketing dashboards for campaign performance analysis.
I am passionate about combining creativity with data-driven decision-making to help businesses improve visibility, generate leads, and achieve measurable growth.
My Digital Marketing Journey
My journey into digital marketing started during my PGDM program, where I developed a strong interest in online marketing strategies and digital business growth.
Through practical assignments and projects, I gained hands-on experience in:
• Meta Ads lead generation campaigns
• Google Ads search campaigns
• WordPress website development
• Landing page and funnel creation
• Social media content planning
• Email marketing campaigns
These experiences helped me understand how digital marketing tools and strategies work together to support business growth and generate leads.
Certifications
🏆 Google Ads Search Certification
🏆 Google Ads Display Certification
🏆 Google Ads Video Certification
🏆 Google Ads Measurement Certification
🏆 Semrush SEO Certifications
🏆 HubSpot Content Marketing Certification
🏆 HubSpot Social Media Marketing Certification
🏆 Digital Marketing Elite Course
Skills Snapshot
SEO
Social Media Marketing
Lead Generation Campaigns
WordPress Website Development
Landing Page & Funnel Building
Paid Advertising (Meta Ads & Google Ads)
Advertising
- Meta Ads
- Google Ads
- Lead Generation
My Core Skills
Analytics
- GA4
- GTM
- UTM Tracking
SEO
- Keyword Research
- On-Page SEO
- Search Console
Website
- WordPress
- Elementor
- Landing Pages
Reporting
- Excel Dashboards
- Pivot Tables
- Marketing Reports
Featured Projects
Meta Ads Lead Generation Campaign
Generated 14 leads with ₹500 budget using targeted audience strategy.
Landing Page Funnel Development
Designed a lead capture landing page and thank-you page using WordPress and Elementor.
Google Ads Conversion Tracking Setup
Implemented Google Ads tag and conversion tracking using HFCM and GTM.
Career Goal
I am seeking an opportunity as a Digital Marketing Executive, SEO Executive, Performance Marketing Executive, or Digital Marketing Analyst where I can apply my skills in SEO, paid advertising, analytics, website optimization, and campaign reporting. My goal is to contribute to business growth while continuously learning and expanding my expertise in digital marketing.